Adidas "materials of the world- Africa"

What does it mean for African designers,the fabric and garment industry and the global consumer ?
Can we foresee more use of African inspired patterns and colors in Urbanwear and should we expect to see collaborative efforts between African designers and established international brand ?
Better yet should African designers and fashion firms jump on the Bandwagon and push( like never before) onto the market Afri-chic products ?
Some more though on that in the coming days.