The culture code

"Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the code."

The answers are in the code according to the author of this formidable book on culture,behavior,interaction and psychology.
Whenever Entrepreneurs and businesses look to enter the African markets,they should assuredly try to identify,understand and include the codes of the societies they wish to sell products and services to.
What is the code for sex,food,money,consumption,stock market,vacation,travel,Internet,mobile phone,health and many more in the African psyches ?
To have and work with the the answers that are sure to differ from Senegal, to South Africa via Tunisia would , would make the difference between those that make it and those that do not in these modern African markets of ours.

What makes a Kenyan "Kenyan", what makes an Ivorian "Ivorian" and what makes an Moroccan "Moroccan" are answers the savvy professional,entrepreneur,investors and executives are actively seeking as we speak.
Businesses and other mediums that are able to provide the answer or at least a lead will make a lot of money along the way. These answers would then be at the core of any product and service development so that customers throughout the vibrant African economies would be offered products that are in line with the codes.

Some excerpts from the book:
"Culture is a structure ,all cultures have a language, an art , a habitat, a history."
" Every culture is composed of archetypes and of tensions between opposing archetypes"
"Individuals develop mental scripts "



Purchase the book
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